Aiming at clean and beautiful beaches, Environment Ministry launches Swachh Nirmal Tat Abhiyaan

New Delhi, November 11: To strive to make our beaches clean and create awareness amongst citizens about the importance of coastal ecosystems, the Ministry of Environment, Forest and Climate Change has undertaken a mass cleanliness-cum-awareness drive in 50 identified beaches under the ‘Swachh Nirmal Tat Abhiyaan’, from November 11 to 19. 

 

The identified beaches for this campaign are in 10 coastal States and Union Territories namely Gujarat, Daman & Diu, Maharashtra, Goa, Karnataka, Kerala, Tamil Nadu, Puducherry, Andhra Pradesh, and Odisha. 

The cleaning drives in all beaches are being undertaken, involving students of Eco-clubs, district administration, institutions, volunteers, local communities and other stakeholders. State Nodal Agencies for the Eco-clubs will be facilitating the week long intensive cleanliness drive in all 10 States and UTs. Nodal teachers from the Eco-clubs will be present at the sites during the entire cleanliness drive. 

 

For beach cleaning activities which will be a duration of two hours on daily basis, a minimum of one Kilometre stretch of the beach shall be identified. Beach sand cleaning machines shall also be deployed at about identified 15 beaches. Thereafter collected waste will be processed as per extant Waste Management Rules, 2016. 

The Ministry has also decided that on completion of the drive, best three beaches will be suitably awarded along with a Certificate of Appreciation for all the participating Eco-clubs.