Are you up for the #Trashtag challenge? Blowing the internet, this challenge pushes all to take step towards a clean planet

New Delhi, March 12: While the internet is quite pre-equipped with the latest trends, in a welcoming move, the departure from disturbing internet trends like the 'Momo challenge' or 'Tide Pod challenge', netizens around the world are now posting photos of the '#Trashtag challenge'.

 

The Trashtag challenge includes taking photos of a dirty place/area and then cleaning it up before photographing the same spot again. The end-goal is to post 'Before-After' shots of an area preceding and succeeding the cleaning.

It’s no wonder that India’s ‘Swacchh Bharat Abhiyaan’ is going global..! Many took to the outdoors along or with friends and family for some community service while enjoying a day out in the sun. Here's a post from Dimapur, Nagaland that was shared on Instagram.

Friends took to the beaches, picking up piles of cans and plastic bottles. Volunteers gathered to clean up their local parks and rivers, while others tackled the trash alone. Some even did their part in between other pre-planned activities: One family cleaned up trash on the side of the road during their trip.

Turning some pages, originally started as the Trashtag Project in 2015 by UCO, a company that makes outdoor gear, the challenge encourages people to step out oftheir houses, seek out littered areas and clean them. the initial goal of the project was to collect 10,000 pieces of trash by October 2016.

While the project seemed to die down in intensity by the end of 2016, March 2019 witnessed a revival of the project in the form of the #Trashtag challenge. And like with everything on the Internet, the challenge soon went viral across the world with netizens posting 'before-after' photos of extremely littered spaces that they tidied up.

However, many expressed concern about where all the collected garbage will go, raising questions not just about waste collection but also about waste disposal systems across the world.