‘Khadi’ over branded products! Khadi Village Industries Commission records nearly double sales

News Bharati    19-Aug-2019
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New Delhi, Aug. 19: Khadi is the soul of India. Due to fashion trends and promotion by the government, Khadi has golden days. Marking another magnificent success, with a 25% jump in sales in the year ending on 31 March this year, the Khadi Village Industries Commission (KVIC) has witnessed sales standing at Rs 75,000 crore in the last fiscal.
 

 
 
The sales figures of KVIC, the retail division of the government of India that boasts exclusively of ‘Made in India’ consumer goods, stood at twice that of India's largest Fast Moving Consumer Goods (FMCG) company Hindustan Unilever, whose sales figure stood at Rs 38,000 crore.
 
According to the official report, the growth is credited in large part to the ever-increasing demand for khadi and handmade products over the last four years. Homemade products like papad, honey, and cosmetics are also on high demand.
 
 
 
 
Fabric giants like Raymond, Arvind Mills, and Aditya Birla Fashion have also started procuring khadi from KVIC, with the desi fabric increasingly becoming a fashion statement among the young generation.
 
Prime Minister Narendra Modi himself has been at the forefront to promote the khadi wear as he even featured. Ever since he took over as the PM, the khadi industry has witnessed 37.1% growth with the creation of 1.8 million jobs between September 2014 and September 2018. The KVIC now plans to create 13.8 lakh additional jobs till 2020.