Commerce, AYUSH Ministry join hands to set up the Export Promotion Council for Ayush products
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New Delhi, December 07: With an aim to enhance the Ayush Exports, the Ministry of Commerce and Industry and AYUSH Ministry are joining hands to set up an Export Promotion Council to boost the Export.
This decision was taken recently in a joint review of AYUSH trade and Industry by Piyush Goyal, Minister of Commerce and Industry, and Shripad Naik, Minister of AYUSH. The entire AYUSH sector will work together to achieve price and quality competitiveness to give a push to AYUSH exports.
Commerce, Industry and AYUSH ministries have decided to work together to set up an Export Promotion Council to boost #AYUSH exports.
— All India Radio News (@airnewsalerts) December 6, 2020
The review was held through a video conference on 4 December 2020, which was attended by nearly 50 industry and trade leaders from the AYUSH Sector. More than 2,000 stake-holders of the AYUSH Sector also attended the e-event through live streaming on virtual platforms.
Govt to set up an Export Promotion Council to boost export of AYUSH products.
— Piyush Goyal Office (@PiyushGoyalOffc) December 6, 2020
Under the leadership of PM @NarendraModi ji, Govt is committed to making India a leading exporter in this segment & holistic development of the healthcare sector.
📖 https://t.co/NdQfXu2mS4
Shripad Naik highlighted the growing global interest in AYUSH- based solutions for disease resistance and treatment during the difficult times of the Covid -19 pandemic. He stated that trade and commerce in the AYUSH Sector needed to upscale quickly in order to meet the growing demands from India and abroad and to serve the larger number of people who are now looking up to these systems for maintaining their health.
During the meeting, Piyush Goyal praised the frontline role played by the AYUSH Sector in the fight against Covid -19. The protection offered by the AYUSH systems to the common people during the pandemic time neutralised the scepticism that many people had about the efficacy of the medicines and products offered by these systems.
The Commerce Minister also advised the industry leaders to work simultaneously on the quality and pricing of their products, so that they become increasingly competitive in the global market.