ICC Women’s T20 World Cup becomes Most Watched Event in Women’s Cricket History
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Dubai, June 23: The International Cricket Council revealed the figures revealed that the ICC Women's T20 World Cup 2020 was one of the most-watched women’s sporting events in history with the event the making a record of 1.1 billion video views through the governing body’s digital channels. The numbers are considered to be 20 times more than the previous edition in 2018.
The viewership of the event-
- Global unique audience of 89m which is a 131% increase to the ICC Women’s World T20 2018
- Global viewing hours increased from 55.9m to 113.5m – or a 103% increase – which saw 76% of global viewing from India.
- Live coverage hours increased by 62% to 1,529 in 2020.
- The final was the most-watched match with 53m viewers.
"The event had already clocked up 1.1 billion video views via ICC digital channels, which is more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017." Further, it also stated that these figures direct that this World Cup was the second most successful ICC event ever after the ICC Men’s Cricket World Cup 2019 and that trend continued via broadcast with the final achieving record viewership worldwide.
In Australia, "live viewing hours were 13.45m which is 473% higher than the 2018 tournament, driven by their hosting and an increase in coverage on the free-to-air channels. The final played between the hosts and India recorded an average audience of 1.2m viewers, making it the most-watched women’s cricket match in Australian broadcast history, " it added.
Meanwhile in India, the tournament saw the success in making it to the final boosted audience interest, with total viewership for the knockout stages recorded at 423% higher than 2018. The live viewing hours were 86.15m which is 152% higher than the 2018 tournament, driven by India’s success and the broadcast of select India matches by Star Sports, in five languages (English, Hindi, Tamil, Telegu, and Kannada) in India.