Prasar Bharati (DD-AIR) records massive digital growth in 2020

New Delhi, January 4: In yet another milestone, the Prasar Bharati (DD-AIR) recorded massive digital growth in 2020. This comes as the The Information and Broadcasting (I&B) Ministry informed that the digital channels of Prasar Bharati across Doordarshan (DD) and Akashvani have registered more than 100 percent growth.

 

The Ministry of Information and Broadcasting said these channels have clocked in over a billion digital views with over 6 billion digital watch minutes. More interestingly, Pakistan accounts for the second-highest digital audience for DD and AIR content after domestic audiences from within India.

 

 

In a statement, the I&B Ministry said that during 2020, NewsOnAir App added more than 25 lakh users with the platform registering over 300 million views with Live Radio streaming featuring over 200 streams being the most popular feature."

 

In a series of tweets, CEO Prasar Bharati, Shashi Shekhar Vempati gave detailed information about how Prasar Bharati and its Social Media Channels made a massive growth in the digital world in 2020.

 

 

Apart from this, DD Sports and Akashvani Sports have also created a steady digital following with live commentary. Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in the top 10.Underscoring the substantial digital audience for news from the Northeast, the Northeast service of All India Radio News is also in the top 10, and incidentally has crossed the 100 thousand subscribers.

 

It should be noted that during the lockdown DD brought back the legendary television shows Mahabharat and Ramayan which were first aired in the 90s.

 

Moreover, PM Modi's interactions with school students have become the most popular digital videos during 2020. It had also shown the Republic Day parade of 2020 and rare footage of Shakuntala Devi from the archives were also become the most popular videos during 2020.

 

Besides this, Prasar Bharati launched its first YouTube channel for all Sanskrit language-related content. It showed radio and TV content produced in Sanskrit. Similarly, the dedicated channel for PM Modi’s monthly radio show Mann Ki Baat also had a rapid growth.

 

Further, rare archival content of great historical value, available only with DD-AIR, are being digitised and uploaded on Prasar Bharati Archives YouTube channel. For the said purpose, a dedicated team works to dig out musical, cultural, political content from thousands of tapes recorded over many decades in various stations of DD and AIR across the country. Prasar Bharati is striving to make this content are available in the public domain with easy access to all for academic and research purposes.