Swadesh Darshan: Chhatrasal Convention Centre to be inaugurated at Khajuraho
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New Delhi, Mar 25: Union Minister of State for Tourism and Culture Prahlad Singh Patel and Madhya Pradesh Chief Minister Shivraj Singh Chouhan will inaugurate the ‘Chhatrasal Convention Centre at Khajuraho, that is being developed under the Swadesh Darshan Scheme of the Ministry of Tourism. The two ministers will also launch 'MICE Roadshow Meet in India' Brand and Roadmap for the Promotion of India as MICE Destination in Khajuraho, Madhya Pradesh, on Mar 26.
In order to promote India as a MICE Destination (Meetings, Incentives, Conferences and Exhibitions), the Ministry of Tourism of the Central govt, in association with Madhya Pradesh Tourism and India Convention Promotion Bureau are organizing the ‘MICE Roadshow – Meet in India’, at the heart of Incredible India from Mar 25-27, at Chhatrasal Convention Centre, Khajuraho.
The event will be an effort under Atmanirbhar Bharat, realizing India’s MICE potential. The roadshow will be an opportunity to focus on the govt’s initiatives in developing India as a MICE destination with infrastructure and an eco-system pan-India that will favorably place India among the global competitors. At the same time, the Ministry of Tourism is also planning to launch its campaign 'Meet in India' from Khajuraho, which is one of the identified iconic tourist destinations of the country.
Recognizing India’s huge potential as a MICE destination, ‘Meet in India’ will be the distinct sub-brand under ‘Incredible India’ to promote the country as a MICE destination. The event will also deliberate the draft Master Plan being prepared by the Ministry of Tourism to develop Khajuraho as an Iconic Destination. A number of hard and soft interventions are already proposed to develop Khajuraho.