Twitter launches 'JagrukVoter' campaign to empower voters ahead of elections in five states
Twitter announced a series of initiatives under the "JagrukVoter" campaign directed towards not just ensuring a high voter turnout, but also aiding in ensuring voters are involved, engaged and informed throughout the election cycle.
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New Delhi, Jan 13: In order to have the right knowledge about voting ahead of the Assembly elections in five States on February 10, Twitter on Thursday announced a series of initiatives under the 'JagrukVoter' campaign aiming to empower citizens with the "right knowledge before they cast their vote" in the upcoming polls.
According to a press release by Twitter, these initiatives powered by an Open Internet, are directed towards not just ensuring a high voter turnout, but also aiding in ensuring voters are involved, engaged and informed throughout the election cycle, and everyone with the Right to Vote is a 'JagrukVoter'.
The initiatives taken by Twitter include the launch of a customized emoji further supported with a "notification and reminder mechanism" allowing the voters to voluntarily sign-up for the reminders on the day voting starts.
"Twitter has launched a special emoji to support the conversation around #AssemblyElections2022. The emoji features an index finger hovering over a list of options to vote from -- conveying the voter's power to make informed, thought-through choices. The emoji can be activated by Tweeting with hashtags in English, Hindi, Punjabi, and Konkani.," said the release.
The other initiative that Twitter said it is taking is expanding its dedicated search prompt, powered by the Election Commission of India (@ECISVEEP), to provide people with real-time updates and developments on the elections from credible and authoritative sources. The social media giant will further initiate a voter education quiz that will engage people in questions and answers, equipping them with necessary facts about the polls as part of their third initiative.
Public Policy and Government, Twitter India, Payal Kamat said that Twitter is working in partnership with the official authorities including the ECI to empower every 'JagrukVoter' on Twitter.
"Twitter is what's happening, and events of political and civic significance always find a place among the conversations on the service. Public discourse is shaped by these conversations, and we recognise the responsibility that it places on us -- to ensure that people are met with reliable and authentic information as they go out to vote. In line with that, we've been working in partnership with official authorities, including the Election Commission of India to empower every #JagrukVoter on Twitter, and we will continue to harness the power of the Open Internet to strengthen civic dialogue and encourage quality participation this election season."