Indians slam BYJU's for choosing Lionel Messi as brand ambassador for its Education For All campaign; Know why-

New Delhi, Nov 4: Famous Indian Edtech BYJU'S has announced signing a contract with the star footballer Lionel Messi as the global brand ambassador of leading Indian Ed-Tech firm BYJU'S' social arm - Education For All. The PSG footballer, one of the biggest stars in world football, has teamed up with BYJU’S to promote the cause of equitable education across the world.

 

 

Messi said, "I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes live, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top."

 

 

"We are honored and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU'S Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi," BYJU'S co-founder Divya Gokulnath said.

 

"It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better," Gokulnath added. It is to be noted that BYJU has become the official sponsor of the FIFI World Cup 2022 that is going to be held in Qatar.

However, Indians taking to Twitter have expressed disappointment towards the development. Recently, it was reported that BYJU'S was planning to lay off 2,500 employees.

 

 

 

However, there was another round of reports that the edtech giant decided to revoke it plan to shut its operations in Thiruvananthapuram after meeting with Kerala Chief Minister Pinarayi Vijayan. Apart from dropping the layoff plan and relocation of 140 employees at one of its offices in Kerala, Raveendran also announced plans to hire 600 people in the state. The company has around 3,000 people employed in Kerala.

 

The following update arrives as the firm's co-founder and chief executive Byju Raveendran on 31 October had written an emotional mail to the 2,500 employees saying he is planning to layoff employees as a part of measures to ensure sustainability and capital-efficient growth due to adverse macroeconomic factors.