Artists from 6.40 lakh villages will get a chance to stage their talents

News Bharati English    22-Jun-2017

Allahabad, June 22: The Culture Ministry of India has proved itself more than many times. Identifying talents from remote areas to providing platforms for artists to prove themselves has been one of the encouraging initiatives of the Culture Ministry. To give everyone the justice to present their talents, the Ministry is eying to launch massive cultural awareness campaigns so that no artist is left behind.

As a result of which Culture Minister Dr Mahesh Sharma launched the implementation of the ‘‘National Mission on Cultural Mapping of India’ at Goverdhan Block, Mathura District, UP. This Mission is part of the ‘Ek Bharat Shreshtha Bharat’ umbrella. Ministry of Culture launched it in the year of commemoration of the birth centenary of Pandit Deen Dayal Upadhyay, who hailed from Mathura.

Dr. Mahesh Sharma said that paving the way for the ‘Ek Bharat, Shreshtha Bharat’ programme led by the PM Narendra Modi, the mission aims at converting the vast and widespread cultural canvas of India into an objective cultural map, designing a mechanism to fulfil the aspirations of the whole artist community of the nation and preserving the rich cultural heritage of this country in the form of a cultural repository of artists and art forms. The mission also seeks to open a direct channel of communication of artists with the government and peer to peer communication among artists for talent honing and handholding of each other.

He informed that immediately after this event in Mathura district, the Culture Ministry will be organising similar Block level events in other States too so as to kick start the process of scaling up the efforts to cover all the blocks of the Country.  The current round includes Shimoga Block in Shimoga District, Karnataka, Thanesar Block in Kurukshetra District, Haryana, Chauri – Chaura Block in Gorakhpur District in Uttar Pradesh & Saraikela Block in Saraikela - Kharsawan District in Jharkhand.

In Mathura yesterday, artists in large number participated in this Block level event where they also registered themselves following which a registration certificate/slip/code was provided to all the artists who registered. A stage was provided to the registered artists for performance and displaying their talent. A panel of renowned artists were invited for judging the participants in different art forms. Registration was directly on the portal Any person who claims to be an artist can register at the initial level. The Artist/Organisations also may register online at

The Cultural Mapping of India portal will serve as a repository/consolidated database of information about cultural assets and resources i.e. a cultural inventory at one place for essential planning, sustainable economic development and for preserving the scattered and near extinct art forms.