Promotion on wheels! 'Housefull 4' cast publicize their upcoming reel in a railway, travelling from Mumbai to Delhi

17 Oct 2019 12:21:39
Mumbai, October 17:  Waking ahead in a novel initiative to promote the upcoming comedy reel 'Housefull 4', Bollywood Actor Akshay Kumar along with the Housefull 4 co-stars on Wednesday commenced their 'Housefull 4 Express' rail journey, travelling from Mumbai to Delhi.

 
 
This activity is a part of Indian Railways' 'Promotion on Wheels', which is a new concept that was kicked off on Wednesday with the film's cast on board for the film's promotions on its Mumbai to Delhi route.
"For promotion & publicity campaigns, WR and IRCTC runs the first-ever Promotion On Wheels an 8-coach train to promote Housefull4. Cast and media will travel by this special train which will leave Mumbai Central for New Delhi", the Western Raiways tweeted.
Sharing a word about the Indian Railway's initiative, Akshay said, "This is a new idea, the Indian Railways has started this looking at our culture, to promote the culture. You can book the entire train and promote it throughout".
"I am extremely delighted to hear about this great initiative by the government and Indian Railways. This coming together of the industry on-board the wheels will chart new paths and will mark new horizons as a greater contribution to arts, culture and the history of India. The entire cast is excited for this whole new experience," Housefull 4 producer Sajid Nadiadwala said. Housefull 4, produced by Nadiadwala Grandson and co-produced by Fox Star Studios, is slated to release on October 25.
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