Ahead in surge of mobile internet consumption, digital industry defaults HD content streaming to SD

News Bharati    25-Mar-2020
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New Delhi, March 25: After PM Modi's 21 days India lock-down announcement, all the companies from the digital industry have decided upon temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks until 14th April.The move comes looking at potential impact on the cellular network infrastructure caused by unprecedented surge in mobile internet consumption as people are staying at their homes.

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The decision was taken at a meeting organised yesterday by Uday Shankar, Chairman, Star and Disney India, and attended by senior leaders from digital industry. "The digital industry has decided to act immediately in the larger national and consumer interest and to ensure the robustness of the cellular network", the statement added further.
 
The digital industry has decided to act in the larger national and consumer interest and to ensure the robustness of the cellular network. A 21-day lockdown has come into force from Tuesday midnight and Prime Minister Narendra Modi has made repeated appeals for social distancing.
 
In his televised address to the nation, Prime Minister said that it is vital to break the chain of the disease that spreads very fast. "These 21 days are crucial. Forget about stepping outside for next 21 days. This lockdown is in a way curfew but would be more stringent than Janta curfew. If we are not able to manage the upcoming 21 days, we will be pushed back 21 years", he said talking to people via video conferencing.