ICC Women's T20 World Cup 2020 scripts history; marks record-breaking viewership

News Bharati    03-Apr-2020 10:42:52 AM
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Australia, April 3: The recently concluded ICC Women’s T20 World Cup 2020 had raised the bar for cricket and women’s sport globally. Setting a benchmark as a sport was not only limited to on-field but also off-field. The International Cricket Council on Thursday unveiled that broadcast viewing figures for the ICC Women’sT20 World Cup 2020 that had led the event to become one of the most-watched women's sporting events.
 
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ICC stated, "ICC’s digital channels were in overdrive during the 21 February to 8 March event in Australia, with an astonishing 1.1 billion total video views, making it the most-watched ICC women’s event ever and the second most successful ICC event after the ICC Men’s Cricket World Cup 2019. The figure was more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017."
 
 
 
However, the records were also broken in India with the final of the event achieving record viewership. 5.4 billion viewing minutes was recorded in India across the tournament which was almost three times higher than the 2018 tournament. It was reported earlier that both the Indian team and Australia team had garnered 86,174 fans at Melbourne Cricket Ground on International Women’s Day.

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Further, it said, "As India made the final of the event for the first time, fans watched 1.78 billion viewing minutes of live match action on TV of that game alone. The figure is 59 times more than the final of the previous edition in 2018 between Australia and England, and comprised 35 percent of the overall viewership for the tournament."
 
The record-breaking viewership in India:
  • Total of 1.78 billion viewing minutes of the game alone. The figure is 59 times more than the final of the previous edition in 2018 between Australia and England and comprised 35 percent of the overall viewership for the tournament.

  • The average audience for the final in India was 9.02 million, higher than all matches of the 2018 tournament played in the West Indies. This figure is 154 percent higher than the second most-viewed match in the competition – the tournament opener between Australia and India on 21 February.

  • The digital streaming figures in India peaked at 3.1 million for concurrent users of Hotstar during the final, the highest ever on the platform for a women’s game.

  • Overall 5.4 billion viewing minutes were recorded in India across the tournament which is nearly three times higher than the 2018 tournament.
 
ICC Chief Executive, Manu Sawhney commented, “These quite outstanding broadcast and digital numbers demonstrate the power of women’s cricket to aggregate a huge global audience and engage fans. This undoubtedly consolidates our position as one of the leading women’s sports in the world and we want to build on the momentum from this event and create a long-term sustainable foundation for the game."
ICC Women’s T20 World Cup Recor-breaking Viewership Australia India. Cricket Hotstar