New Milestone touched over! KVIC’s e-commerce portal crosses Rs 1 cr sales

New Delhi, March 01: Vocal for Local has become a mantra for everybody today, buyers, sellers and the government! Khadi and Village Industry Commission’s (KVIC) foray into the online marketing segment has found tremendous public patronage. The gross turnover is over Rs 1.12 crore in just 8 months of the launch of Khadi’s e-portal.

 

 

Launched on 7th July 2020, Khadi e-portal has delivered orders to over 10,000 customers out of the 65,000 people who visited the e-portal till date. KVIC has also delivered more than 1 lakh articles/commodities to these customers. During this period, the average online purchase has been recorded at Rs 11,000 per customer which is an indication of Khadi’s ever-growing popularity and the diversity of its product range to suit all segments of buyers.

 

 

KVIC has developed the e-portal in-house without spending a single rupee on web-developing. This is another factor that differentiates Khadi e-portal from other e-commerce sites.

 

 

 

Khadi's online sale that started with just Khadi Face Masks during Covid-19 induced lockdown has evolved into a full-fledged e-market platform with nearly 800 products including Muslin, Silk, Denim and Cotton, Unisex VicharVastra, trendy Modi Kurta & Jackets, Khadi's Signature Wrist Watch, a variety of honey, Herbal and Green Tea, Herbal Medicines and Soaps, Papad, Kacchi Ghani Mustard Oil, cow dung/cow urine soaps and a range of herbal cosmetics among many others.

 

A number of unique products like Khadi fabric footwear, innovative Khadi Prakratik Paint from cow dung and the just-revived Heritage Monpa Handmade Paper are also being sold online.

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