We tolerated a little too much: Arjun Kapoor says industry made a mistake by being silent in boycott trends
Arjun Kapoor said, “I think we made a mistake by being silent for so long. Our decency was taken for our weakness. We always believe in ‘let the work speak for itself, all this doesn’t matter. We tolerated a little too much. Now people are used to it.”
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Mumbai, August 17: The Hindi film industry is going through a dull period, and after the poor performance of Laal Singh Chaddha and Raksha Bandhan, it has dipped more than ever. Big actors like Aamir Khan and Akshay Kumar have also failed to impress audience. Both the films faced boycott calls prior to release.
Arjun said that with every film, every move that the industry makes, there is opposition on every corner. “The industry is losing its shine. We have turned a blind eye and said let it be. We believed when the theatres reopen, films will do well and all will be well,” he said. And while 2022 seemed to have a promising start with Gangubai Kathiawadi, the momentum has not stayed.
He added, “The last two months have been detrimental to the film industry because a lot of films have not done well. Do I feel it is a narrative created? No. I feel some films have not been good enough. At the same time, the narrative does not help either. People who are creating the narrative get more ammunition when the film is not as good.”
Kapoor’s lastest film Ek Villain Returns did not do well at the box office. The film’s lifetime collection stands at Rs 40 crore.
While many netizens claimed the films had weak opening because of boycott calls made for the films owing to Hinduphobic nature of people associated with the films, critics also noted that the films were badly made and were more like an assault on sensibilities of the audience which is why the films failed at the box office.
In a recent interview, actor Arjun Kapoor spoke about different reasons that might be hampering the film industry. “I think we made a mistake by being silent for so long. Our decency was taken for our weakness. We always believe in ‘let the work speak for itself, all this doesn’t matter’,” he said, speaking about the cancel culture that has taken over the film industry since 2020. He added, “We tolerated a little too much. Now people are used to it.”
Arjun said that as a film industry, they need to come together and get to the root of issue as many of the boycott hashtags have an agenda behind them, and are far from reality. “We need to come together and do something very genuine about it because whatever is written, whatever hashtags are used, they are far away from the reality,” he said. The actor added, “Some agendas, they are turned into something big when in fact they don’t even exist.”
Arjun said that with every film, every move that the industry makes, there is opposition on every corner. “The industry is losing its shine. We have turned a blind eye and said let it be. We believed when the theatres reopen, films will do well and all will be well,” he said. And while 2022 seemed to have a promising start with Gangubai Kathiawadi, the momentum has not stayed.
Kapoor’s lastest film Ek Villain Returns did not do well at the box office. The film’s lifetime collection stands at Rs 40 crore.
While many netizens claimed the films had weak opening because of boycott calls made for the films owing to Hinduphobic nature of people associated with the films, critics also noted that the films were badly made and were more like an assault on sensibilities of the audience which is why the films failed at the box office.
