Dutch city of Haarlem first in world to ban ads for most meat due to its impact on climate change
Haarlem has agreed to outlaw ads for intensively farmed meat on public places like buses, shelters and screens from 2024. The move was approved by the city council in November, last year.
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Amsterdam, Sept 8: The Dutch city of Haarlem will become the first city in the world to ban advertisements for most meat because of its impact on climate change. The city in Netherlands is resided by 160,000 people and is located near Amsterdam.
Haarlem has agreed to outlaw ads for intensively farmed meat on public places like buses, shelters and screens from 2024. The move was approved by the city council in November, last year but went unnoticed until last week when a councilor announced he had officially notified advertising agencies.
AFP reports, "It will be the first city in the Netherlands -- and in fact Europe and indeed the world -- to ban 'bad' meat ads in public places," said Ziggy Klazes, councilor for the GroenLinks (Green-Left) party who drafted the motion. She said it went against the city's politics to "earn money by renting the city's public space to products which accelerate global warming.'
The ban would target all "cheap meat from intensive farming", Klazes said, adding, "as far as I'm concerned that includes ads from fast food chains." The city had not yet decided whether to outlaw ads for organic meat. Amsterdam and Hague have already banned ads for air travel, petrol-driven cars and fossil fuels but now Haarlem is set to add meat to that list.