NB Twitter Scan | Nutritionist criticises Cadbury’s Bournvita, deletes video after receiving legal notice: Here's what happened-

Cadbury's Bournvita has landed in huge trouble after nutritionist Revant Himatsingka recently shared a video on Instagram where he criticized Cadbury’s Bournvita. After the video went viral garnering some 12 million views, the MNC sent a legal notice to Himatsingka following which he took down the video and even issued an apology on Instagram.

 

In the one-minute video, Revant Himatsingka on his Instagram page called foodpharmer, started off by giving details while showing the front packaging of Bournvita that lists “Active Brain, Strong Muscles, Strong Bones and Immune System” as its benefits. He then said before Covid pandemic, they did not market Bournvita as being good for immunity but added immunity because it sells yet made no changes to their product, he claimed.

 

Turning the package, he said, "Coco solids, which is basically chocolate. Colour (150C), which is a caramel colour which is known for causing cancer and reducing immunity. Liquid glucose, which is again sugar, maltodextrin, which is again a fancy word for suga. They also have emulsifier 471, which is made from glycerine to extend their shelf life."

 

 

He then went on to explain how per 100 grams of Bournvita contains 50 grams of sugar. He then said the brand Cadbury is not a health company but a chocolate company.

 

Further, he also took a dig at the food product that they should use the picture of a sick kid on their product and change the tagline to 'taiyari diabetes ki' from 'taiyari jeet ki'. "Instead of an active kid, there should be a sick kid in the photo,” adding that the tagline of the brand should be "Taiyari diabetes ki instead of taiyari jeet ki".

 

 

The Instagram Reel went massively viral and attracted nearly 12 million views, also being shared by actor Paresh Rawal and former cricketer Kirti Azad.

 

Addressing the controversy, The company claimed that its product contains 'vitamins A, C, D, Iron, Zinc, Copper and Selenium which help build immunity'. They further claimed, "Every serve of Bournvita has 7.5 grams of added sugar, which is approximately one and a half teaspoons. This is much less than the daily recommended intake limits of sugar for children."

 

 

Revant, in his latest Instagram post, explained that he has now deleted the viral video after the company sent him a legal notice. He wrote, "I have decided to take down the video across all platforms after receiving a legal notice from one of India’s biggest law firms on 13 April, 2023. I apologise to Cadbury for making the video. I did not plan or intend to infringe any trademark or defame any company nor do I have the interest or resources to participate in any court cases and I request MNCs to not take this forward legally."