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The movie sheds light on the disturbing reality of Love Jihad, by showcasing the experiences of countless Kerala Hindu girls who were coerced into becoming Muslims.
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It should mentioned that, the tiny coloured bindi on the forehead is not just associated with good luck but it is part of out Hindu Tradition. In a recent commercial promoted by a South Indian clothing brand reportedly during the Navratri season, the featured model was seen without the Bindi.
On the occasion of Akshaya Tritiya, Orra Fine Jewellery in their advertisement removed Bindi from their women's forehead for the advertisement posters
Last year one hashtag got super popular, and it impacted the entire advertisement world. Yes we are talking about #NoBindiNoBusiness. Famous columnist and writer Shefali Vaidya started this campaign through her twitter and soon it became a national campaign. It was so impactful that brands had to take it into the consideration. And this year we can see that brands are being extra careful so that they should not hurt Hindu sentiments. Thanks to Shefali Vaidya this change was possible.
Netizens slammed the brand and Kareena Kapoor Khan for promoting a Hindu festival like Akshaya Tritiya without a proper depiction of Hindu married women.