New Delhi, Feb 12:
The Union govt is organizing 'The India Toy Fair 2021' from Feb 27 to Mar 2 on a virtual platform. The initiative is in line with Prime Minister Narendra Modi
's vision of making India a global hub for the Toy Industry. The official website and online registration for the Toy Fair has been launched Feb 11.
The initiative of the 'India Fair 2021' aims to provide an impetus to the underlying themes of 'Atmanirbhar Bharat
' and 'Vocal for Local
' campaigns, that the Union govt has launched in order to promote indigenous industries. It also aims to leverage the potential of toys in making the process of learning joyful across all ages in education. The India Toy Fair 2021 intends to bring policy makers, toy manufacturers and distributors, investors, industry experts, MSME
s, artisans, start-ups, children, parents and teachers together on a common platform, in a bid to propel the growth of the Indian Toy Industry, giving it a global competitive edge.
The main attractions of the fair include a virtual exhibition with over 1000 virtual stalls, webinars organized by various state govts, knowledge sessions with engaging panel discussions and webinars on diverse topics by experts on areas including toy-based learning, craft demonstrations, competitions, quizzes, virtual tours, product launches and others. For the education sector in particular, the knowledge sessions involving various experts will focus on areas emphasized in the National Education Policy 2020
such as 'play-based and activity-based learning, indoor and outdoor play, use of puzzles and games to promote critical thinking' and comprehensively about how to make learning more engaging and enjoyable.
The exhibitors include Indian businesses engaged in creating happy childhoods and educating children through play, as well as NCERT, SCERTs, CBSE along with their schools and teachers, IIT Gandhinagar, NID and Children University Ahmedabad. The fair is expected to feature millions of users from different parts of India and will give them an opportunity to buy products from a variety of different exhibitors.