Wish this was a bad dream! ‘Channel V’ soon to bid us all ‘Good-Bye’

Mumbai, November 23: Itna Paisa mein Itna-ich mileg! Remember this tagline … where cartoon maid use to come and entertain us. One of the popular Channel V is about to bid us ‘good bye’. Channel V was possibly one of young India’s first encounters with cool and hip music, along with MTV, when it started operations in India over two decades ago. We will surely miss you ‘Channel V’.

 

The channel was not only known for its music programming but also for introducing the 90s kids to some of the coolest video jockeys (VJ). However, in the last few years, Channel V has been faced with declining viewership numbers and despite several attempts by its parent company Star India, the situation doesn’t seem to have improved. As a result, Star India has reportedly decided to pull the plug on Channel V and is instead launching a Kannada sports channel soon. When the news broke, fans of Channel V’s content were very disappointed and took to Twitter to express the fond memories they had.

From the hilarious Lola Kutty (played by Anu Menon) who had us ROFL with her Malayali accent to the spunky VJ Andy who wasn’t afraid to speak his mind, to Udham Singh—the Haryanvi jat (played by Munish Makhija), Channel V has given us some of the most memorable VJ’s.

Even the channel’s advertising, “Itna Paisa mein Itna-ich milega?’, has become so popular that it is used even today by people in their conversations. Also, most of us would remember the shows Dare to date, D4 and Get Gorgeous.

But with the entry of more and music and entertainment channels, Channel V reportedly struggled to maintain its viewership numbers. The channel stopped broadcasting music in 2015 and focussed on youth-oriented shows. It again switched back to music a year later. And now, as the strategies haven’t worked, Star India has decided to discontinue Channel V operations in India, and this has left fans feeling very sad.