Wooing print media, Govt announces hike in advertisement rates by 25%
Source :NewsBharati   Date :09-Jan-2019

New Delhi, January 9: Slating a wide range of historic decisions, the government is moving speedily ahead creating varied changes marking a beneficial difference for citizens. Marking a masterstroke with announcing 10% reservation for economically weaker section of upper caste the Narendra Modi led government has undoubtedly brought smiles to many.

In a move to boost print industry, the Ministry of Information and Broadcasting has increased the rates at which it gives advertisements to newspapers by 25%. This comes as good news for small and medium-sized newspapers. The new rate structure will be valid for a period of three years.

 

In a press release, the ministry said the decision was taken based on the recommendations of the 8th Rate Structure Committee constituted by it, which took into account several factors, including the increase in the price of news print, processing charges and others related to the computation of advertisement rates.

The hike is over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication (erstwhile DAVP). It was back in the year 2013, that the last revision in advertisement had taken place with an increase of 19% and was announced over and above all rates of 2010. The move is likely to benefit small and medium-sized newspapers greatly, especially those in regional and vernacular languages.