Paytm launches Android Mini App Store for Indian Developers
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New Delhi, October 05: Taking sweet revenge from the Google for removing its app from Play Store, leading digital payments platform Paytm on Monday launched an Android Mini App Store to support local developers take their innovative products to the masses.
Paytm said it will provide listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking, and Cards to their users.
Introducing - the Paytm Mini App Store.
— Paytm (@Paytm) October 5, 2020
Empowering Indian developers to take their products to the masses, with Paytm. 🇮🇳 https://t.co/aYlzfxqK1y
Mini apps are a custom-built mobile website that gives users an app-like experience without having to download them, which would greatly benefit millions of citizens to save their limited data and phone memory.
They have created the digital infrastructure to enable small developers and businesses to set up low-cost, quick-to-build mini-apps that can be built using HTML and javascript technologies. Paytm will also provide developers with free payment avenues including Paytm Wallet, Paytm Payments Bank, and UPI at zero charges and levies a 2% charge for other instruments like credit cards.
Mini App Store offers direct access to discover, browse, and pay without downloading or installing separate apps. More than 300 apps, including Decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker, have joined the Paytm app store. It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. This app store has been running in beta with select users and witnessed over 12 million visits in the month of September.
The company said that local India's app store aims to drive the 'Atmanirbhar Bharat' mission.
Founder & CEO, Vijay Shekhar Sharma said, “I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option.”
"We believe that through this initiative India would be able to build a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat. Growing technology companies will get the opportunity to rely on India’s Paytm to contribute towards the overall growth of the Indian economy and create employment," he further added.
The Indian government also planning to launch its own Mobile Seva app store mandatory for all Indian smartphones. Recently, Paytm listed on the Mobile Seva app store, which mostly has government apps.
Google recently pulled the Paytm app from the Play Store for not complying with its gambling policies. However, the Paytm app was restored on the Play Store after a gap of a few hours.