Zomato issues apology & withdraws Hrithik Roshan's ad amidst backlash for hurting sentiments

Priests claimed that the ad offended Hindu sentiments demanding its withdrawal by Zomato, adding that they had also approached Ujjain Collector Ashish Singh, the chairman of the Mahakal temple trust, seeking action against the company.

NewsBharati    22-Aug-2022 12:17:46 PM
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Mumbai, August 22: Issuing a clarification amidst the controversy over a Hrithik Roshan-starrer advertisement, food delivery company Zomato said that the company is withdrawing the ad. "We offer our sincerest apologies, for the intent here was never to hurt anyone's beliefs and sentiments," said the company.

Zomato
 
The statement comes after priests of Mahakaleshwar temple in MP's Ujjain objected to Zomato's advertisement featuring actor Hrithik Roshan in which the actor says he felt like having a "thali" in Ujjain so he ordered it from "Mahakal".
 
 
The priests claimed that the ad offended Hindu sentiments demanding its withdrawal by food aggregator adding that they had also approached Ujjain Collector Ashish Singh, the chairman of the Mahakal temple trust, seeking action against the compan
In its statement, the company said that the ad "referenced 'thalis' at 'Mahakal Restaurant', and not the revered Shree Mahakaleshwar Temple."

"The video is part of its pan-India campaign for which we identified top local restaurants and their top dishes based on popularity in each city," the company said. Mahakal Restaurant is one of our high-order-volume restaurant partners in Ujjain and thali is a recommended item on its menu, it added.
 
 
MP Home Minister Narottam Mishra said he has directed police to look into the matter. "Prima facie, the advertisement video being circulated on social media seems morphed. I have told Ujjain's Superintendent of Police to look into the reality of the video and report to me so that action can be initiated against the guilty."

The Mahakaleshwar or Mahakal temple dedicated to Lord Shiva is one of the 12 'Jyotirlingas' in the country