#NoBindiNoBusiness impact…! 4 Brands that changed their narrative this year…!

#NoBindiNoBusiness really works...!

NewsBharati    30-Sep-2022 15:37:02 PM   
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Last year one hashtag got super popular, and it impacted the entire advertisement world. Yes, we are talking about #NoBindiNoBusiness. Famous columnist and writer Shefali Vaidya started this campaign through her Twitter and soon it became a national campaign. It was so impactful that brands had to take it into the consideration. And this year we can see that brands are being extra careful so that they should not hurt Hindu sentiments. Thanks to Shefali Vaidya this change was possible.

 
No bindi No business
 

Last year, she loudly pointed out all the brands which were promoting their products for Hindu festivals yet hurt Hindu sentiments by not respecting Hindu values and traditions. Brands like Fab India even gave their Diwali campaign a new name which was “Jash - E - Bahara” the question was when you are selling your products to Hindu customers why are you forcing them with your Islamic beliefs? Like the names and no representation of Hindu traditions. Models in those ads were not smiling, wearing traditional clothes however, no model was wearing a bindi. Which bothered Shefali Vaidy and she pointed it out. Not just one brand, there was a list of brands that hurt the Hindu sentiments.

And now this year, brands are afraid of this #NoBindiNoBusiness campaign. That while shooting for this year’s festival special campaigns, they consciously took these things into the consideration. And Shefali Vaidya herself this year pointed out the difference between this year’s and last year’s ad campaigns.

Let’s see which brands are now changing their narrative…!

1. Tanishq: Tanishq is a famous jewelry brand, and last year they faced huge criticism which impacted on their sales as well when the models in their ads were not wearing bindis. However, #NoBindiNoBusiness did its work, and this year we can see the smiling face of the model wearing a prominent bindi. It was posted everywhere, and the difference is visible. We can consider this a good start.

2. Fab India: Another brand that promoted its products at Hindu festivals by naming it “Jashn - E - Bahara” last year, which was a huge disappointment for the entire Hindu community. After #NoBindiNoBusiness got viral this year, they gave their campaign a new name “A splash of colors” Where the models are wearing bright yellow and saffron outfits, having smiling faces,s and wearing a big prominent bindi. #NoBindiNoBusiness really works, isn’t it?




3. Malabar Golds: Another brand is Malabar Golds. Which recently posted their ad. In which the model is looking happy and wearing a big prominent Bindi on her forehead. This is the clear impact of #NoBindiNoBusiness. People are spreading this on Twitter, and creating an awareness. This has become a national level campaign now.





4. PNG: Poona Gadgil is a famous Jewellery brand in Maharashtra. And Last year their top model Sonali Kulkarni was not wearing a bindi in their Diwali special campaign. After #NoBindiNoBusiness got viral PNG took a notice of it and this year, their top model Actress Mrunal Thakur is looking beautiful in her Bindi Look in the Diwali special campaign. This is the impact of mass participation.



Other brands are also scared of the masses boycotting their brands and products because of hurting Hindu sentiments. So they are also making sure that they do not compromise on such things. If you also see any #NoBindi advertisement of brands promoting products on Hindu festivals make sure you spread awareness about #NoBindiNoBusiness and boycott the brand at least till they don’t take your opinion seriously. Thanks to one woman Shefali Vaidya who brought all this into the limelight.


- Niharika Pole Sarwate




 
 
No bindi No business #NoBindiNoBusiness Shefali Vaidya Tanishq PNG FabIndia Poona Gadgil Twitter Viral Hashtag
Niharika Pole Sarwate

Niharika Pole Sarwate

Niharika Pole Sarwate became a journalist to voice her opinion for the right. She has been working as journalist for more than five years now. Art, Culture, Youth, Nation are her areas of work. Social media has strong power and she is on a mission to utilise it for the betterment of the society.