'New low for ads': FIITJEE ridicules ex-student for leaving their coaching, publishes her photo in newspaper ad

This came after IRS officer Katyayani Sanjay Bhatia tweeted about its controversial content that said the ex-student could have secured a 100 NTA score in JEE-Mains 2024 and not 99.99 if she remained with them and not shifted to an “EVIL Institute from Kota (now in Delhi) with a history of suicides”.

In the advertisement, FIITJEE traced the history of the student's performance while she was at the institute and said, "She started or journey with FIITJEE in Class IX in Dec 2020 and her 80% of JEE Main & Advanced course was already over when her parents were lured by this EVIL institute. She was a top performer at FIITJEE Delhi-NCR & has now performed behind many FIITJEE students. With the pedigree of FIITJEE, she would have achieved NTA Score 99.99 even by her self-study, so, the contribution of the EVIL institute in her performance is -ve. Had she remained with FIITJEE, she could have achieved a clear 100 NTA Score."

Posting the picture of the ad on X, IRS officer Katyayani Sanjay Bhatia tagged Fiitjee and wrote, "A new low in advertisements. You are posting the picture of a child saying that she performed badly because she left your institute!"

Slamming FIITJEE and said it was "disgusting" that the coaching institute was "claiming superiority by belittling a girl child". Bhatia also said it was "shameful" that FIITJEE was "claiming superiority by talking about the institute with a 'history of suicides'". She added that it was a "cheap" tactic for FIITJEE to use such terms when suicides in Kota are an issue "that concerns all".

She also said that the coaching institute was shaming students for not performing. "We talk about parents putting pressure on kids for IIT JEE, but what about this manner of advertising where you shame a student for not performing?" she wrote on X.


The IRS officer said the advertisement puts "undue pressure on students" and asked the Education Ministry and Union Minister for Women and Child Development Smriti Irani to take note. "Such advertising malpractices need to be checked-no institute has the right to shame students to claim its superiority," wrote Bhatia.

It also said the student would have scored 99.99 even if she had studied on her own, so "the contribution of the EVIL institute in her performance is -ve" and that had she remained with FIITJEE, she could have gotten a 100 NTA score.

Several netizens also slammed the coaching institute for hitting new lows for the sake of promoting their services.

Meanwhile, Zoho's CEO Sridhar Vembu, said, “India has to get out of this ultra-competitive exam pressure on children and young adults. This is one area where I would *not* learn from East Asia but instead learn from Finland which has a superb state-funded educational system that serves every child without such competitive insanity."