Deck up yourself with ethnic touch, Tribal India portal exhibits fashion with traditionalism

NewsBharati    30-Apr-2018

New Delhi, April 30: Covering a niche bracket of masses, the department of tribal affairs has brought in a new arena for exhibiting their products. With the launch of the new 'e-Tribes:Tribes India', Tribal Affairs Minister Juan Oram launched the website with an initiative for digital commerce at Tribes India outlet at Mahadev Road.

It included launch of e-commerce portal of TRIFED, and M-commerce, android app 'Tribes India'.


The minister also launched the Tribes India banner on Snapdeal, Amazon, Paytm and GeM for the marketing of tribal products through these e-commerce portals. During the launch he said, "With this, more than 55,000 tribal artisans connected to TRIFED will get access to local as well as international markets.”

TRIBES India has now started marketing tribal handicrafts on e-commerce portals namely, Amazon, Flipkart, Snapdeal and GeM, which, he said, will prove to be a game changer for tribal artisans. 

The organisation has set up an ambitious retail sales target of Rs 100 crores to be achieved during 2018-19 with the help of e-commerce. He further said that, "No stone should be left unturned for the empowerment of tribals through trade and all steps be taken to ensure that they get full and timely payments.”

The event also included launching of the retail inventory software prepared by TRIFED, wherein all sales and procurement would be digitized. TRIFED will not accept manual information from its offices with effect from April 1.