After a historic start at the box office in its first weekend of release, the Hindu epic Adipurush is continuing its fall on the box office. On day eight since its release last week, the Om Raut's directorial film has earned an estimated Rs 3.25 crore nett on day eight in cinemas across the country, as per industry tracker Sacnilk which is the lowest single-day haul in the film’s eight-day run in theatres.
According to the tracking website, the Hindi collections of director Om Raut’s film are around Rs 125 crore nett. The film’s nett domestic collection now stands at Rs 263.15 crore. After The Kerala Story (which earned Rs 241.95 crore according to Bollywood Hungama), Adipurush is the third film to enter the Rs 200 crore club this year. However, Shah Rukh Khan’s Pathaan remains at the top spot as it made Rs 543.05 crore in the domestic market.
As per trade analyst Manobala Vijayabalan, Adipurush’s nett worldwide collection after eight days in theatres stands at Rs 378.01 crore. Adipurush is reportedly made on a budget of over Rs 500 crore. T-Series, the film’s production house, claimed that the film had grossed Rs 410 crore worldwide till Thursday, they have not shared box-office figures in the last two days.
Notably, Adipurush has been criticised from critics as well as the audience for cingeworthy dialogues and disastrous VFX. So, shows are being cancelled. On Friday, the executive director of the Gaiety Galaxy cinema hall in Mumbai, Manoj Desai, said that he had to cancel shows because of poor word-of-mouth.
“Viewers have rejected this film. Yesterday, two of our shows were cancelled and today, our matinee shows had to be cancelled due to poor word-of-mouth and response. This movie will be removed from theatres very soon and we didn’t think it will come to this. Not just ours, the owners of all theatres where the film has been released have suffered losses,” he told news agency ANI.
Adipurush’s failure means that each of Prabhas’ three films after the success of the Baahubali franchise have under-performed at the box office, and critically.